+ natural fibers + natural fiber rugs +
Natural Fibers such as Sisal and Seagrass initially caught public attention after manufacturers introduced them as environmentally friendly alternative floor covering materials. While descriptions such as hypo-allergenic and bio-degradable immediately elicited response from the market, natural fibers were not exactly "available" to all consumers. Though designers expressed their approval for these products, natural fibers were not immediately embraced by consumers who had issues regarding the affordability of products like seagrass, mt. grass and wool.
Because of its exceptional elegance and relatively high cost, Sisal was often regarded as high fashion and marketed through designers with discriminate clients. This resulted to a limited niche for natural fibers in the area rug market.
Manufacturers were very quick to respond. Traditional weaving methods soon gave way to modern efficient techniques that drastically cut down costs without compromising the quality of their products.
Natural Area Rugs' spokesperson recalls undergoing such transition. When they first entered the market, their goal was to provide high quality natural fiber rugs and carpet at prices within reach. Channeling their sales to designers and distributors rapidly increased public awareness in the benefits of using sisal instead of nylon opting to use bamboo over olefin.
The advent of online marketing quickly assisted their efforts by allowing the company to offer its products to end users. This marketing approach allowed clients to enjoy high quality flooring products at wholesale pricing. Internet marketing also facilitated information dissemination which was the key element in educating consumers about natural fibers. Sisal, Seagrass, and Wool Rugs are now the preferred choice of Interior Designers and Architects who appreciate the versatility of these materials that complement any furniture design or décor. Natural fibers help create that unique effect of elegance and luxury that most clients desire.
Economics also played a vital role in shifting consumer preference. As most of the major components of synthetic carpeting are derived from petroleum based materials, the steady rise of crude prices drastically affected synthetic fibers. As of date, Natural Area Rugs products, are actually cheaper than synthetic area rugs and carpeting.
As the advantages of natural fibers begin to surface, consumers start to get the bigger picture. For many, the choice really isn't that difficult to make. Natural Fibers are definitely here to stay.
For more information on Natural Fiber Rugs, visit http://www.naturalarearugs.com
AUTHOR :
Mike Dennis, publicist for Natural Area Rugs, posts about the inner workings of Natural Area Rugs, a national leader in natural area flooring. Topics include business strategies, new products, and information on natural rug materials including sisal, seagrass, jute, bamboo, and wool.
Natural Fibers such as Sisal and Seagrass initially caught public attention after manufacturers introduced them as environmentally friendly alternative floor covering materials. While descriptions such as hypo-allergenic and bio-degradable immediately elicited response from the market, natural fibers were not exactly "available" to all consumers. Though designers expressed their approval for these products, natural fibers were not immediately embraced by consumers who had issues regarding the affordability of products like seagrass, mt. grass and wool.
Because of its exceptional elegance and relatively high cost, Sisal was often regarded as high fashion and marketed through designers with discriminate clients. This resulted to a limited niche for natural fibers in the area rug market.
Manufacturers were very quick to respond. Traditional weaving methods soon gave way to modern efficient techniques that drastically cut down costs without compromising the quality of their products.
Natural Area Rugs' spokesperson recalls undergoing such transition. When they first entered the market, their goal was to provide high quality natural fiber rugs and carpet at prices within reach. Channeling their sales to designers and distributors rapidly increased public awareness in the benefits of using sisal instead of nylon opting to use bamboo over olefin.
The advent of online marketing quickly assisted their efforts by allowing the company to offer its products to end users. This marketing approach allowed clients to enjoy high quality flooring products at wholesale pricing. Internet marketing also facilitated information dissemination which was the key element in educating consumers about natural fibers. Sisal, Seagrass, and Wool Rugs are now the preferred choice of Interior Designers and Architects who appreciate the versatility of these materials that complement any furniture design or décor. Natural fibers help create that unique effect of elegance and luxury that most clients desire.
Economics also played a vital role in shifting consumer preference. As most of the major components of synthetic carpeting are derived from petroleum based materials, the steady rise of crude prices drastically affected synthetic fibers. As of date, Natural Area Rugs products, are actually cheaper than synthetic area rugs and carpeting.
As the advantages of natural fibers begin to surface, consumers start to get the bigger picture. For many, the choice really isn't that difficult to make. Natural Fibers are definitely here to stay.
For more information on Natural Fiber Rugs, visit http://www.naturalarearugs.com
AUTHOR :
Mike Dennis, publicist for Natural Area Rugs, posts about the inner workings of Natural Area Rugs, a national leader in natural area flooring. Topics include business strategies, new products, and information on natural rug materials including sisal, seagrass, jute, bamboo, and wool.
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